Overusing your smart phone has become stigmatized. It seems like every week there’s a new article posted about how terrible it is that people are buried in their phones, how we have no smartphone etiquette, or how we need to stop indulging at inappropriate times. But Boost Mobile wants to celebrate these behaviors, enabling and encouraging people to use their phones always, any place, and any time – because with our new unlimited data plan, there are no more consequences. So use your smartphone freely. Go ahead. Whip it out. Come to Data.