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




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In this campaign Blake Griffin uses the Kia Optima to travel back in time to impart wisdom on his younger self at various stages in his life. The campaign highlights the UVO voice-activated infotainment feature by using it as the device that sends Blake back in time by playing popular songs from those particular years. Just two days out from the launch of the campaign, it had generated more than 1000 articles with more than 90 million impressions. Numerous high-profile publications have released articles around the campaign and “Blake Griffin’s sense of humor,” including USA Today, The New York Times, NBC, ESPN, Mashable and AutoTrader, with additional coverage appearing daily.