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Socrates had Plato. Batman had Robin. Crockett had Tubbs. History has proven time and time again that every Alpha has a Sidekick. And chances are, you’ve got one too. Unless of course – you’re the sidekick. How can you tell? Well, in order to be the Alpha, you’ve got to act like one. And that means eating a lot of Oberto Beef Jerky. This campaign explores the timeless dynamic that exists between dominant males and the friends who want to be just like them.