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Pepsi is not a sports brand, it’s a culture brand. So to celebrate the 2014 World Cup, we left the pitch alone and focused on the culture of the games. We created an anthem with this cover of David Bowie’s “Heroes” featuring six of the world’s greatest players, Janelle Monae, and the city of Rio. When viewed on YouTube, the 2-minute film became an interactive experience that allowed people to explore even more of Brazil. Janelle Monae covered the David Bowie track, Danny Clinch shot portraits of our soccer players which were then given to local street artists to create posters with.