The New York version of our “We Get It” campaign. 1.1M social impressions on Twitter and counting which spread to an additional 241K consumers in the same week. Postmates also saw a 9% increase in brand awareness and a 10% increase in app use after the campaign.
Press:
https://www.marketingweek.com/2018/12/04/best-campaigns-of-2018-part-2/
https://www.adweek.com/brand-marketing/rethinking-out-of-home-why-digitally-native-brands-are-flocking-to-the-medium/
https://www.commarts.com/exhibit/postmates-ooh-ads
https://musebycl.io/postscript/how-we-got-quirks-new-york-and-la-so-postmates-could-too
https://www.adweek.com/brand-marketing/postmates-is-trying-to-impress-picky-new-yorkers-with-its-minimalist-out-of-home-campaign/
https://www.mobilemarketer.com/news/postmates-ooh-campaign-tells-new-yorkers-we-get-it/521501/
https://adage.com/creativity/work/we-get-it/54335
https://adage.com/creativity/work/we-get-it/53666
https://www.thedrum.com/creative-works/project/180la-postmates-we-get-it
