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According to the brief, children whose parents talk to them about drugs are up to 50% less likely to experiment with drugs. But with all the anti-drug messages saturating the airwaves, we figured the last thing anyone needed was another television commercial. Instead, we created a unique, interactive online experience where parents could record a message of love and support for their child. That message was then visualized as a sound wave and translated into a wearable bracelet, turning the medium into the message.