BOOST MOBILE | BOOST YOUR VOICE
Due to fewer polling places, millions of lower-income and minority voters wait in long lines to cast their ballots. And the 2016 election was no different. Boost Mobile stores are located in these lower income and minority communities. So this election year, we turned our storefronts into polling places, resulting in 23% higher voter turnout in Boost precincts.
The campaign was highly awarded at the One Show and at Cannes, winning 2 Grand Prix – Integrated and Promo & Activation, A Cannes Titanium Lion, 2 Cannes Gold Lions, 2 Cannes Silver Lions, Gold One Show pencils, 2 Silver One Show pencils, and 1 Bronze as well as The AdAge Creativity Awards – Campaign of the Year and a White and Wood D&AD pencil.
